Building Out Your Content Calendar
The reality of owning a business is that it takes quite a bit of planning to ensure the juice is worth the squeeze on many aspects. Social media is no different. Ensuring the message you're sending is the message that's being received by the (right) client.
I'm no expert when it comes to curating an exact, purposeful message but I do have a method for planning post topics that are a great start to serving your audience! Give this a try and let me know in the comments how it worked for you!
Start Here -
Determine the frequency you will be posting on your social media.
Build out an outline (like you learned in middle school) which includes broad, main topics and then brain dump below those main topics with subtopics
Rotate the main topics throughout the month & each time it appears, touch on one of your subtopics
Sample Outline -
Getting to Know the Owner
Share a memory
Share 5 facts about yourself
Share a joke/quote
Introduce your pets or family
Nurturing Your Community
Promote a business that is related to your own business
Post a client's review
Post a client's story
Share important clubs/organizations in your area
Inform Your Audience
Tips for preparing for your session
Locations
Top 5 seasonal colors for your wardrobe
Discuss availability
FAQ’s
Highlight a product/service
Feature folio boxes
Glass
Leather
Feature albums
Feature digitals
best place to print for self serve
printing with your photographer
Feature calendars
desk easel
wall
Feature Biz + Branding services
Feature wedding services
Feature portrait services
Sample Calendar
