Building Out Your Content Calendar

The reality of owning a business is that it takes quite a bit of planning to ensure the juice is worth the squeeze on many aspects. Social media is no different. Ensuring the message you're sending is the message that's being received by the (right) client.


I'm no expert when it comes to curating an exact, purposeful message but I do have a method for planning post topics that are a great start to serving your audience! Give this a try and let me know in the comments how it worked for you!



Start Here -

  • Determine the frequency you will be posting on your social media.

  • Build out an outline (like you learned in middle school) which includes broad, main topics and then brain dump below those main topics with subtopics

  • Rotate the main topics throughout the month & each time it appears, touch on one of your subtopics


Sample Outline -

  1. Getting to Know the Owner

  2. Share a memory

  3. Share 5 facts about yourself

  4. Share a joke/quote

  5. Introduce your pets or family

  6. Nurturing Your Community

  7. Promote a business that is related to your own business

  8. Post a client's review

  9. Post a client's story

  10. Share important clubs/organizations in your area

  11. Inform Your Audience

  12. Tips for preparing for your session

  13. Locations

  14. Top 5 seasonal colors for your wardrobe

  15. Discuss availability

  16. FAQ’s

  17. Highlight a product/service

  18. Feature folio boxes

  19. Glass

  20. Leather

  21. Feature albums

  22. Feature digitals

  23. best place to print for self serve

  24. printing with your photographer

  25. Feature calendars

  26. desk easel

  27. wall

  28. Feature Biz + Branding services

  29. Feature wedding services

  30. Feature portrait services

Sample Calendar


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