2022 - The Year We Made It
When I launched Hoppe Images I started with one goal in mind -- make money because I just got laid off 😂 (Sort of kidding, sort of not.)
I spent 2019 to 2021 establishing myself as a photographer and small business owner; so when I stumbled into 2022 having checked those two boxes, I can't say I was shocked when I found myself asking the same question I had been asking myself for at least the last two decades, "Now what?" I was even less surprised when, after a lot (I repeat, a lot) of self-reflection, I returned to my roots of feeling the most empowered when I am empowering other women.
But I had been doing that... so why wasn't I feeling like I had made it until 2022?
Honestly... I still didn't think I was reaching enough women in an impactful, memorable way. I went back to the drawing board and made 2022 all about being present and enjoying today's authenticity -- whatever that may look like. I spent 2022 intentionally. I focused on transparency, accountability, and purpose. I did my best to do and book sessions and clients that fill my cup.
I learned that empowered women, empower women. I can tell you without a shadow of a doubt that I feel the fullest I've ever felt in my life and it's because watching you empower others fills my cup.
If you're here -- you fill my cup. I value you. I am happy you're part of our BE YOU Community where we capture today's authenticity and empower others to find it. Keep reading for some things I'm really proud of from 2022!
70% of inquiries came from a trusted personal experience
Over 70 pieces of BE YOU apparel were purchased by you! Next apparel sale will be in the Spring!
Nominated for Baton Rouge Parents Magazine Best Photographer & Best Photography Studio
Won RUNNER-UP for Baton Rouge Parents Magazine Best Photographer & Best Photography Studio
VIP Ladies Group on Facebook raised over $600 worth of donations for the Capital Area Family Justice Center
Gift Certificate or Time for Photo donations made to organizations such as AHA - Go Red for Women, Louisiana Special Olympics, Walker Girl's Soccer, Junior League of Baton Rouge, and March for Moms
Officially transitioned from a private studio space to scheduled, swanky rentals throughout the year for "stay-cation" feel boudoir and branding sessions
Launched an all-inclusive BE YOU Ladies Beach Trip for summer 2023
2022 Travel List
New Years driving home from Chicago, IL because I got sick
February in Destin, FL with a family for a vacation photo series
April in Dallas, TX at the Texas School of Photography where I studied boudoir with Jen Rozenbaum
May in Gulf Shores, AL for the Hangout Festival
June in Washington, DC to photograph the impactful March for Moms march
August in Des Moines, IA and Omaha, NE for the Iowa State Fair and a few photography mini-sessions
September in Croatia with my husband celebrating a wedding -- check out our photo session here!
November in Las Vegas, NV for the Wedding MBA conference where I made some great industry friends (and also got bronchitis)
Thanksgiving in Birmingham, AL with my husband's family
New Year 2023 in Pigeon Forge, TN
This year, I'm not stumbling into the new year. This year, WE are strolling into the new year together and proud to be such a badass women's community!